600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks, and the development of printing technology.Īs the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals ( c. Etymologyĭouglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand. By extension, the term was also used for a uniquely set and arranged typeface or colophon. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark. Coat of arms of the Chiswick PressĪ logo (abbreviation of logotype from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. For other uses, see Logo (disambiguation). If you are in a more creative or artistic field, you might want to consider a more elaborate graphic logo.This article is about the graphic mark or emblem. Remember, not every brand is suitable for a wordmark logo. A splash or two colors might be able to help make certain parts stand apart from each other more effectively than others would alone. A bright, distinctive color can help you stand out in a crowded marketplace. You love to get creative and fun with colors.They take up less space, which is a great way of integrating seamlessly into various social media platforms or other mediums without worrying about how legible they might look or what size it requires because sometimes one word is just enough! You’re going across multiple mediums and platforms.Since your products and services are associated with your logo, make sure that you live up to its worth. The quality and value of your product or services are still more important. You want to focus more on the value or message.If your business name is short or limited to a single word, then a wordmark logo is the best way to go. A wordmark helps establish name recognition, which is essential for any startup. If you’re still hesitant whether to use a wordmark logo for your brand’s logo, consider the following factors: Wordmarks are becoming the industry’s standard in designing logos since they are more effective than their graphic counterparts. Wordmark logos reinforce your brand name and your brand’s personality, which makes it super effective. Pro Tip: A great logo always grabs attention and gives a solid first impression that challenges your customer’s curiosity towards your brand, perceived identity & value, recognizability, and encourages brand loyalty. It can be irrelevant if your values and interests don’t align with the wordmark.It may take time to find something that works for your brand identity.Since other companies rely heavily on fonts, they may lack the originality of other logotypes, colors, and logo fonts.Creating good typography requires expertise in graphic design, so it’s not something everyone can do themselves.However, there are also drawbacks in using a wordmark logo, including: Drawbacks in using a wordmark logo It’s definitely a great option for startups on a budget or existing businesses that want to create a professional and credible image. A wordmark can easily be translated into other languages without losing its original meaning or design aesthetic – making it perfect for businesses with global aspirations (even if you aren’t there yet).Wordmarks are timeless and require fewer variations because it’s can already stand on their own.Wordmarks tend to work well with other design elements like images, icons, or symbols, giving designers flexibility when designing graphic elements that represent their brand. They are easy to remember and associate with your business name, which can help build brand recognition over time.
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